India has suddenly emerged as a global hotspot for entrepreneurial activity, and especially technology start-ups. Last year, nearly $25 billion was invested in private companies in India. A series of unicorn companies like Flipkart, Snapdeal and Ola are jockeying to be India’s Alibba.
The Government of India has focused on encouraging start-ups as a tool of economic policy, to create jobs and better serve the emerging needs of ordinary Indians. Innovation is becoming a critical tool to address India’s needs and challenges.
Based on more than 100 interviews with entrepreneurs, investors, policy makers and academics, this book is the first examination of the surge in entrepreneurial aspiration in India, especially among the young. It reveals exciting social change, engaging role models and enormous potential, but also the complexity and challenges that remain the reality of business in India.
India: Hachette India
"An important and necessary book. It comprehensively covers the evolution of business in India and captures the pulse of entrepreneurial energy sweeping the country today." Adi Godrej, Chairman, Godrej Group
"[Alan] Rosling has conducted an in-depth study of the entrepreneurial scene in contemporary India using 100+ interviews with entrepreneurial ecosystem players. This book adds tremendous value to those who with to become entrepreneurs." Narayana Murthy, Founder, Infosys and Catamaran Ventures
"Alan Rosling's three-and-a-half decade long romance with India has taken many guises - that of the corporate insider, the investor, the entrepreneur, all after a stint with the British Prime Minister. I recommend with enthusiasm this entirely readable romp through the frontline of India's entrepreneurship revolution." Tarun Khanna, Director, South Asia Institute, Harvard University, and Jorge Paulo Lemann, Professor, Harvard Business School
"... a compelling read for anyone wanting to make sense of the entrepreneurial ecosystem in India." Hindu Business Line - full review here