Holly is an author and trend forecaster born in 1993. She is a futurist at The Future Laboratory, where her work focuses on Generation Z, brand storytelling, and online and offline consumer behaviour.
As well as consulting and presenting for some of the world’s leading brands, she has been quoted as an expert on meme culture for the Guardian, dating apps for Dazed and positive singledom for The Times. Hailing from Derbyshire, she now lives in East London, where she harvests inspiration for her writing.
She is currently working on her first novel.
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Agent: Hannah Sheppard