MD David H Headley employed the services of Leeds-based digital agency Ascensor to help with the rebrand. The company’s David Eggington also created the logo for Headley’s Goldsboro Books.
While the new logo is now up and running as part of the agency, the website overhaul will be an “extensive” project, the agency says, scheduled to take place over the autumn and winter months later this year.
The agency says the new website aims to make authors “feel like they are talking directly to the agents”, with regularly updated wish-lists, and helpful articles surrounding directly-related issues such as the submission process, editing, the process of finding the right publishing house, and tips on tackling finances. The site will also be easier to navigate for international publishers wanting to know the rights status for specific titles.
Headley said: "In the ever-changing landscape that is publishing, we wanted the website to move with the times, in terms of making us more accessible as a team. The entire process of finding the right agent can be incredibly daunting for authors starting out, so we want to make sure the process with us is as smooth as possible.
“This also goes for international rights sales – we want information to be swiftly available at the click of a button. We’re hopeful that, as a result of this substantial investment, we will be able to continue growing the success of our agency, as we enter our 15th year.”
The new logo will be used over the weekend at the closing party for Capital Crime (2nd September), Headley’s London-based crime festival. The party, Murder on the Dancefloor, is sponsored by us here at the Agency.